Branding, UX & Visual Design, Front-end Development
Local Life is a franchise network of tourist information websites run by locals. I was brought on to redesign the site and kickstart consolidation of over 30 separate websites under a single Local Life brand.
To bring franchisees on board, the design had to be fresh and familiar at the same time, and extra attention had to be given to SEO.
The most important page was the business details page — so that's where I started. The rest of the design decisions flowed from what we learned by showing this page to users and business owners.
The iPhone app also needed a refresh, but we decided to stick to the basics and ultimately, it wasn't developed.
In order to simplify managing businesses as much as possible, the admin panel for business owners had to be redesigned. Simplicity, modularity and ease of use were key.
The new redesigned website was a big success among the franchisees, as well as end users. It made sure Local Life was visually modern, easy to use and flexible enough for every franchisee.
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